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Alice Eduardo

Alice Eduardo: From Construction Titan to Watch Connoisseur

Alice Eduardo, the President and CEO of Sta. Elena Construction and Development Corporation, is celebrated not only for her pioneering achievements in the construction industry but also for her keen appreciation of the finer things in life—particularly her love for horology. Dubbed the “Woman of Steel” for her unparalleled contributions to building some of the most critical infrastructure in the Philippines, Eduardo’s success is deeply intertwined with her reverence for time. This admiration is evident in her meticulously curated collection of luxury timepieces, which serves as a testament to her professional journey, personal milestones, and her philosophical view on the preciousness of every moment.

A Visionary Leader with a Timeless Perspective

For Eduardo, time is not merely a measure of seconds and minutes; it is a finite resource to be cherished and maximized. Her approach to life reflects this belief, as she seamlessly blends her roles as a business titan, philanthropist, and devoted family member. Unlike many who compartmentalize their professional and personal responsibilities, Eduardo thrives by integrating them. Her ability to find harmony in this interconnectedness fuels her success and underscores her belief that the quality of time spent is just as important as its quantity.

This philosophy extends naturally to her passion for luxury watches. Each piece in her collection tells a story, marks an achievement, or celebrates a cherished memory. Her timepieces are not merely status symbols but enduring reminders of the moments and milestones that define her life.

The Start of an Enduring Passion

Eduardo’s journey into the world of horology began with a classic Rolex Datejust. Known for its timeless design and association with accomplishment, the Datejust was her entry point into a realm of artistry, innovation, and craftsmanship. This purchase ignited her passion for luxury watches and marked the beginning of a collection that has since grown to include some of the most prestigious names in the industry.

Rolex Datejust
Rolex Datejust

Over the years, Eduardo has gravitated towards iconic brands such as Patek Philippe and Richard Mille. These watches go beyond functionality; they are masterpieces of engineering and design, each with its own unique identity. For Eduardo, the allure of these timepieces lies not only in their elegance but in the stories they embody.

A Love Affair with Richard Mille

One of the standout brands in Eduardo’s collection is Richard Mille, often referred to as the “Ferrari of watches.” Her introduction to the brand with the RM-07 was a transformative moment. The watch’s innovative design, lightweight materials, and the brand’s philosophy of creating “racing machines on the wrist” resonated deeply with her. The RM-07 quickly became a favorite, paving the way for other Richard Mille acquisitions, including the RM-037 and RM-067.

RM 67-01
RM 67-01

What sets her Richard Mille collection apart is not just the watches themselves but the personal connections they represent. Eduardo’s friendship with Richard Mille, the brand’s founder, adds a unique layer of meaning to her collection, symbolizing the relationships and shared passions that transcend the world of luxury.

Celebrating Life’s Milestones

Beyond Richard Mille, Eduardo’s collection features other iconic pieces such as the Rolex Daytona and the Patek Philippe Aquanaut. Each watch is chosen with care, reflecting her discerning taste and the significance of the moments they commemorate. Eduardo has a tradition of marking life’s milestones—both professional and personal—with the acquisition of a timepiece. This practice imbues her collection with profound sentimental value, turning it into a tangible diary of her life’s journey.

Eduardo’s preference for watches that combine aesthetic appeal, comfort, and personal significance showcases her understanding that luxury is not just about the price tag but about the experience and emotion behind every piece. For her, each watch is a reminder of the importance of celebrating success, cherishing memories, and valuing time.

A Philosophy of Time and Legacy

Alice Eduardo’s approach to time and watches is emblematic of her broader life philosophy. To her, time is the ultimate luxury—a resource that, once spent, can never be replenished. Alice Eduardo watch collection serves as a powerful metaphor for this belief, emphasizing the importance of how we choose to spend our time and the memories we create along the way.

In her dual role as a business leader and family matriarch, Eduardo exemplifies the idea that life’s greatest achievements come from balancing ambition with gratitude, hard work with moments of joy, and success with generosity. Her legacy extends beyond her professional accomplishments; it lies in the lives she has touched and the values she imparts through her actions.

An Inspiration for All

Alice Eduardo watch collection story is not just about watches or business; it is about mastering the art of living. Her exquisite collection of timepieces, paired with her unwavering dedication to her family and career, reminds us that time is our most valuable asset. By treasuring each moment and striving for greatness in all aspects of life, Eduardo demonstrates that no dream is too ambitious and no milestone too distant.

Her journey serves as an inspiration for those who aspire to lead meaningful lives, reminding us to measure success not just in terms of wealth or accolades but in the richness of our experiences and the legacy we leave behind. Truly, Alice Eduardo is a testament to the timeless truth that with passion, purpose, and an appreciation for time, anything is possible.